As consumers, we love our shampoos, deodorants, lotions, makeup and other personal care products. But as the products add up, so do the chemicals. That's why 64 per cent of us say we're seeking out more "natural" or "organic" items. But how do we know what these labels mean?

Marketplace takes a closer look at green personal care products. It turns out labels like "natural" and "organic" are unregulated; they're just marketing terms. Some of these products are no different than the regular, often cheaper brands.

An excellent Business piece for exploring ethics in marketing, this documentary separates the truly green products from the "greenwashed" — products that look green, but really aren't.